Love and Labels
Love and Labels is a small, home based business based in Mandurah, Western Australia. They believe that when you have an organised home, everything else will fall into place and will help you to feel inner peace. From having that Pinterest worthy Pantry, an organised linen cupboard or that dream walk in robe, Love and Labels can help you achieve just that.
CLIENT
Love and Labels
CATEGORY
Brand Design
DELIVERED
June 2022
OBJECTIVE
The primary goal of Love and Labels rebrand was to elevate its brand image, expand its customer reach and position itself as the go-to destination for custom pantry labels.
Building upon the brands core values of organisation, quality and personalisation, we refined its brand identity to reflect sophistication, reliability and creativity. This rebrand included a brand new logo suite, colour palette, typography and visual assets to create a cohesive and contemporary look.
BRAND REFINEMENT
MARKET RESEARCH
The rebranding process began with extensive market research to gain insights into consumer preferences, market trends and competitor strategies. This analysis helped identify opportunities for differentiation and informed the development of a unique brand positioning.
RESULTS & CONCLUSION
Since implementing the new design, Emily has expressed unwavering satisfaction and newfound love for her logo, proudly showcasing it as a symbol of her brand's identity and values. This transformation stands as a testament to the power of effective collaboration and tailored design solutions in realising a client's vision and fostering brand confidence.